It’s not a tour.

That’s the first thing that Dave Mays, this week’s guest on SANDCAST: Beach Volleyball with Tri Bourne and Travis Mewhirter, wants you to know about p1440, of which he is a founding partner.

It is many different things with many different meanings. Take, for example, the name itself. The 1440 is assured: It represents the 1,440 minutes we all have per day. But the p? Platform seems to be the most popular word for it, though, as Mays says, it’s up to your own interpretation. It could be purpose. Or power. Or people. Or whatever word that starts with ‘p’ you’d like to use to represent how you’d like to use your 1,440 minutes in a day.

Would you like to use it to strengthen your relationship with people? People it is. Or strengthening your mind, body and soul? Power it is.

That sort of the point: p1440, and how you spend your minutes, is up to you.

To some, yes, that means it’s a beach volleyball tour or league, and currently, there are eight events on the schedule, which bridges 2018 and 2019. The first four are set – Chicago in September, with Huntington Beach, San Diego and San Jose to follow – while the next four, which will be held in early 2019, are in limbo, though the sites have been whittled down to a few catchy options. There’s Vegas – Vegas! – a major city in Texas (Dallas and Houston, namely), Miami, Hawaii.

An ambitious start. An exciting start. And that hardly scratches the surface, for each event is not just a beach volleyball tournament.

It is, as Kerri Walsh-Jennings, a co-founder along with her husband, Casey Jennings, and Mays, has taken to saying: “Part Wanderlust, part Coachella, part beach volleyball league.”

Each event, tantamount to the World Series of Beach Volleyball, will feature a tournament, but it will also serve as a music festival of sorts, replete with concerts and fanfare and everything you’d expect of the triumvirate Walsh-Jennings mentioned.

How, you may be wondering, can an upstart tour fund eight events while also doubling as a music festival? Beach volleyball has been a notoriously volatile space in the market, in spite of the sport itself growing every year, to the point that more girls play volleyball than soccer or track and field or basketball.

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